Campaign and Lead System (CALS)

Orchestrate your lead generation efforts across channels.
  • Co-ordinate your lead generation demand across various channels and partners
  • Ensure quality Top of the Funnel engagement
  • Have a 360° view of your qualified leads
  • Deep Insights into whats working
Contact Us

What is CALS?

Cloud based platform to orchestrate B2B lead generation campaigns across channels and partners.

  • planning and collaboration marketboats Enables better planning and collaboration of campaigns across brands and publishers/ partners
  • lead quality marketboats Enhances Lead Quality powered by MB Lead Validation and Enhancement Engine
  • insights marketboats Provides Insights Into What's Working and What's Not
  • automation marketboats Enables Automation across the lead supply chain
  • real time tracking marketboats Facilitates Real Time Tracking of campaigns

How does CALS work

  • Marketing Program Management

    • Manage RFQs and invite bids for lead generation programs
    • Track program budgets and performance
    • Collaborate programs across the lifecycle

  • Campaign Management

    • Launch campaigns across channels and media partners in minutes
    • Collaborate on camapigns across the value chain
    • Manage all campaign content and assets in one place

  • Lead Validation &
    Enrichment

    • Receive quality leads authenticated by the Marketboats Lead Quality Engine
    • Append 150+ data points to enrich lead information and drive better sales conversion
    • Integrate quality leads to your CRM

What Does CALS Solve

  • marketboats scale your demand

    How to increase lead supply

  • marketboats spreadsheet hell

    How to collaborate across brands and teams

  • marketboats whats working

    How to analyse campaigns to see what's working and what's not

  • marketboats quality leads

    How to ensure high quality of leads

CALS Lead Quality Engine

Our proprietary “Lead Quality Engine” cleanses, standardizes and enriches leads ensuring quality at the top of funnel. Our clients have realized 45% less rejects, less time spent on excel corrections & integrating with their CRMs and meaningful conversations at the middle and bottom of the funnel, leading to faster time to market and higher conversion rates.

marketboats cals lead quality engine

Industries We Work With

  • market information technology Information Technology
  • market banking Banking
  • market insurance Insurance
  • market telecommunications Telecommunications
  • market manufacturing Manufacturing
  • market automototive Automototive
  • market government Government
  • market high tech High Tech
  • market logistics Logistics
  • market retail Retail
  • market life sciences Life Sciences
  • market hospitality Hospitality
  • market utilities Utilities
  • market pharmaceuticals Pharmaceuticals
  • market healthcare Healthcare
  • market education Education
  • market oil and gas Oil & Gas
  • market real estate Real Estate
  • market Airline Airline

Testimonials

  • MarketBoats is an excellent firm to work with. They are very responsive, honest and collaborative. They are proactive to share ideas on how to make our campaigns work better, provide immediate feedback and excellent reporting details. They are willing to take on complex campaigns and try unusual requests. They also adhere to excellent quality standards and we rarely have any issues with their work. Would highly recommend them for any lead generation services needed.

    Senior Director of Lead Development,
    Data Driven Lead Generation Agency.

  • My experience with MarketBoats has been nothing short of excellence. As an advertiser, one of the main ingredients to a good working relationship is communication and execution. Both of which are met with extreme pride and thoughtfulness. I am lucky to have a publishing partner in MarketBoats. Full steam ahead!

    Director of Public Relations, Integrated Media Agency.

  • Marketboats has provided good quality leads over the past 3 years, which has lead us into growing our partnership with Marketboats. When it comes to meeting deadlines and communicating any challenges, we can always count on Marketboats to ensure that our campaigns and leads quality will meet our client’s expectation. The team at Marketboats is very responsive and dedicated, which we appreciate and value. We love working with Marketboats.

    Sr Campaign Manager, Demand Generation Agency.
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