As AI-generated content scales, human-first thought leadership becomes more valuable, helping differentiate expertise from volume. Successful B2B teams are focusing on producing content that no AI engines can produce. AI-generated content has created the problem of sameness rather than low-quality content production. Affinco’s 2026 analysis finds that nearly 76% of B2B marketers use AI-generated content. […]
A multi-platform content strategy in B2B marketing eliminates isolated publishing and builds authority via constant contextual presence. The B2B thought leadership strategy is built on the pillars of the content ecosystem, rather than on a single channel, where each platform supports the authority signals of other channels. DigitalApplied’s research suggests that B2B buyers consume 13.4 […]