Privacy Policy

Effective Date: 16 June 2026 | Version: 2.0 | Marketboats Consulting Private Limited

1. Introduction

Marketboats Consulting Private Limited (“Marketboats”, “we”, “our”, or “us”) is committed to protecting the privacy and personal data of individuals who interact with our website and digital services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in connection with:

Our website at marketboats.com (the “Website”)
The CALS mobile application (package name: com.marketboats.cals) (the “App”)

Marketboats holds ISO 27001 certification and is pursuing ISO 27701 (Privacy Information Management) certification. Our data handling practices are aligned with the General Data Protection Regulation (GDPR) (EU) 2016/679 and applicable data protection laws.

This Policy should be read alongside our Cookie Policy, which provides additional detail on our use of cookies and tracking technologies.

2. Scope and Applicability

This Policy applies to:

All visitors to the Website
Registered users of the Website
Authorised users of the CALS mobile application
Any individual whose personal data is submitted to us in the course of our services

Sections 1 through 10 apply to the Website. Section 11 sets out additional terms that apply specifically to the CALS App. In the event of any conflict between the general terms and the CALS-specific terms, the CALS-specific terms shall prevail in respect of App usage.

3. Data Controller

Marketboats Consulting Private Limited is the data controller responsible for the personal data collected through the Website and the CALS App. Our registered address is:

Marketboats Consulting Private Limited

WeWork Prestige Atlanta, Software Industry, No 10/12, 80 Feet Main Road, Koramangala, 1A Block, Bangalore, Karnataka – 560034, India

For data protection enquiries, please contact our Privacy Officer at: privacy@marketboats.com

4. Information We Collect — Website

4.1 Information You Provide

When you interact with our Website (for example, by filling in a contact form, subscribing to communications, or requesting information about our services), we may collect:

Full name
Business email address
Phone number
Job title and company name
Postal or business address
Any other information you choose to provide in free-text fields

You may generally browse the Website without disclosing personal information. However, certain features require you to provide information to use them.

4.2 Information Collected Automatically

When you visit the Website, we automatically collect technical and usage data, including:

IP address and approximate geolocation derived from it
Browser type, version, and operating system
Device type and screen resolution
Pages visited, time spent, and navigation path
Date and time of visit
Referring URL
Log data for security monitoring and performance diagnostics

4.3 Cookies and Tracking Technologies

We use cookies and similar technologies (including pixels and analytics tags) to understand how visitors use the Website, to measure marketing effectiveness, and to improve the browsing experience. Please refer to our Cookie Policy for full details, including how to manage your preferences.

You may accept or decline non-essential cookies through our cookie consent banner. Declining certain cookies may affect some Website functionality. We do not control third-party cookies that may be set by embedded content or third-party services on our pages.

5. How We Use Your Information

We process personal data collected through the Website on the following legal bases and for the following purposes:

Legitimate Interests (Article 6(1)(f) GDPR)

Responding to enquiries, service requests, and sales communications
Understanding how visitors use our Website and improving its functionality
Ensuring the security of our systems and preventing fraud or misuse
Analytics and statistical analysis to improve our services

Consent (Article 6(1)(a) GDPR)

Sending marketing and promotional communications where you have opted in
Placing non-essential cookies and tracking technologies

Legal Obligation (Article 6(1)(c) GDPR)

Compliance with applicable laws, regulations, or judicial orders
Cooperation with regulatory or law enforcement requests

Where we rely on legitimate interests, we have assessed that our interests do not override your rights and freedoms as a data subject.

6. Sharing of Personal Information

6.1 We Do Not Sell Your Data

Marketboats does not sell, rent, or trade your personal information to third parties.

6.2 When We May Share Your Information

We may share your personal data in the following circumstances:

Service providers and processors: Third-party vendors who support the operation of our Website and services (e.g., cloud hosting, email delivery, analytics), under contractual data processing agreements that restrict use to specified purposes.
Corporate affiliates: With our affiliated entities for internal business purposes, where permitted by applicable law.
Business partners: Where we collaborate with partners to deliver a service you have requested, subject to your consent where required.
Legal and regulatory requirements: Where required by law, court order, subpoena, or regulatory authority.
Protection of rights: To enforce our terms, prevent fraud, or protect the rights, safety, or property of Marketboats, our clients, or others.
Business transfers: In connection with a merger, acquisition, or sale of assets, where your data may be transferred to a successor entity.

We will not share your personal data for third-party direct marketing purposes without your explicit consent.

7. International Data Transfers

Marketboats operates primarily from India and may transfer personal data to countries outside your jurisdiction, including countries that may not provide the same level of data protection as your home country.

Where personal data originating from the European Economic Area (EEA) or United Kingdom is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms approved by the relevant supervisory authority.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Retention periods are determined based on:

The nature of the relationship (e.g., active prospect, client, or former contact)
Legal, accounting, or regulatory requirements
Our legitimate interests in maintaining records of business interactions

You may request deletion of your personal data at any time (subject to legal obligations that require us to retain certain records). See Section 9 for how to exercise this right.

9. Your Data Subject Rights

Under GDPR and applicable data protection law, you have the following rights in relation to your personal data held by us:

Right to be informed — to receive clear information about how your data is used (this Policy).
Right of access — to request a copy of the personal data we hold about you.
Right to rectification — to request correction of inaccurate or incomplete data.
Right to erasure — to request deletion of your data, subject to applicable legal obligations.
Right to restrict processing — to request that we limit the way we use your data in certain circumstances.
Right to data portability — to receive your data in a structured, commonly used, machine-readable format.
Right to object — to object to processing based on legitimate interests or for direct marketing purposes.
Rights related to automated decision-making — not to be subject to decisions based solely on automated processing where they produce significant effects.

To exercise any of these rights, please contact our Privacy Officer at: privacy@marketboats.com. We will respond within one calendar month of receiving your verified request. We may extend this period by up to two further months where requests are complex or numerous, in which case we will notify you within the first month.

If you are dissatisfied with how we have handled your request, you have the right to lodge a complaint with the relevant supervisory authority.

10. Data Security

Marketboats implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include:

Encrypted connections (TLS/HTTPS) between users and our servers
Access controls and role-based permissions
Regular security assessments and vulnerability management
Staff training on data protection and information security

No method of electronic transmission or storage is completely secure. While we take all reasonable precautions, we cannot guarantee absolute security. In the event of a data breach affecting your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and inform affected individuals as required by law.

10.1 External Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before submitting any personal information.

10.2 Children’s Privacy

The Website and our services are not directed at individuals under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately at privacy@marketboats.com and we will promptly delete such information.

10.3 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Any material changes will be posted on this page with an updated effective date. We encourage you to review this Policy periodically. Where required by law, we will notify you of significant changes directly.

Section 11: CALS Mobile Application

This Section applies specifically to the CALS mobile application (package name: com.marketboats.cals), developed and operated by Marketboats. CALS is a campaign and lead monitoring application available exclusively to Marketboats clients by invitation. Where this Section conflicts with the general terms above, this Section takes precedence in relation to App usage.

11.1 Information We Collect Through the App

When you use the CALS App, we may collect the following categories of information:

Account Information

Campaign Data

Campaign names, status, targets, performance metrics, and dates associated with your demand generation campaigns

Lead Data

Lead delivery counts, lead quality attributes (including industry, geography, company size, job title, and seniority), and acceptance or rejection status

In-App Feedback

Comments, change requests, or issue reports you submit through the App

Device and Usage Information

Device type, operating system version, App version, and usage analytics to support performance monitoring and improvement

Notification Tokens

Push notification tokens to deliver in-App alerts and notifications regarding campaign updates

11.2 How We Use This Information

Information collected through the CALS App is used to:

Authenticate users and provide secure, role-based access to campaign dashboards
Display real-time campaign performance data, lead delivery information, and lead quality details
Enable users to flag issues, submit change requests, and communicate with their account team
Send timely notifications about campaign launches, lead delivery, and items requiring attention
Maintain, troubleshoot, and improve the App’s performance and features
Provide client support related to accounts or campaigns

11.3 Legal Basis for Processing — App

Personal data processed through the CALS App is processed on the following legal bases:

Contractual necessity (Article 6(1)(b) GDPR): Processing necessary to deliver campaign management and lead monitoring services under our agreement with your organisation.
Legitimate interests (Article 6(1)(f) GDPR): Security monitoring, fraud prevention, App performance analytics, and support.
Legal obligation (Article 6(1)(c) GDPR): Where required by applicable law or regulation.

11.4 Data Sharing — App

We do not sell any data collected through the CALS App to third parties. Data collected through the App may be shared:

Internally within Marketboats’ systems and with your designated account management team, for the purpose of delivering and managing your campaigns.
With service providers who support the hosting, operation, and maintenance of the App (e.g., cloud infrastructure and analytics providers), under appropriate data processing agreements and confidentiality obligations.

Where required to comply with legal obligations, enforce our agreements, or protect the rights, property, or safety of Marketboats, our clients, or others.

11.5 Data Storage and Security — App

Data collected through the CALS App is stored on secure cloud servers and protected using industry-standard security measures, including:

Encrypted connections (TLS) between the App and our servers
Access controls restricting data visibility to authorised personnel
Regular security assessments

While we take reasonable steps to protect your information, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

11.6 Data Retention — App

Account and campaign data associated with the App is retained for as long as your organisation maintains an active relationship with Marketboats, or as otherwise required to fulfil legal, accounting, or reporting obligations. You may request deletion of your account data by contacting us at the details below.

11.7 Children’s Privacy — App

The CALS App is intended for business use by authorised Marketboats clients and is not directed at, or intended for use by, individuals under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal data from children.

11.8 Access and App Availability

CALS is available to Marketboats clients by invitation only. Access is provisioned by your account manager. Login credentials are personal to the authorised user and must not be shared with unauthorised individuals. If you believe your credentials have been compromised, please notify your account manager immediately.

12. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact us:

Privacy Officer

Marketboats Consulting Private Limited

WeWork Prestige Atlanta, Software Industry

No 10/12, 80 Feet Main Road, Koramangala, 1A Block

Bangalore, Karnataka – 560034, India

Email: privacy@marketboats.com

We will acknowledge your request within five business days and respond fully within one calendar month.

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