Beyond just following industry trends, choosing the correct GTM strategy for B2B teams revolves around matching the commercial motion to revenue goals, buyer behavior, and product complexity. According to the Product-led Growth Benchmarks report, 58% of B2B SaaS enterprises have deployed PLG motion, and 91% plan to increase their investments in it. More than being […]
The B2B go-to-market strategy establishes a repeatable system for enterprises that creates and captures demand, helping teams scale their revenues efficiently. However, many B2B teams consider the GTM strategy as a product launch plan rather than treating it as a never-ending operating system. The Starr Conspiracy’s research finds that only 23% of B2B teams meet […]