(Don’t miss no. 3!) Since the last few years, digitization has changed how B2B buyers purchase. With a range of tools and data at their fingertips, their consideration time has increased significantly. Throughout this B2B purchase journey, buyers seek connections with businesses offering meaningful solutions. A report by Gartner found that As a B2B marketer, […]
Trending Lead Generation Topics – May 2020
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“Without great solitude, no serious work is possible” – Pablo Picasso We all have been forced to experience the great solitude, getting used to the new normal and questioning, ideating and innovating new ways of working. Us content marketeers get the chance to see how this is panning out in the world of lead generation. […]
Trending Topics – April 2020
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April 2020 was an unprecedented month for businesses and industry. We put forth what topics and areas generated interest in B2B Lead Generation for Marketboats in this month. Key Topics trending:- What fell out compared to previous months How To and Guides also had fewer takers than before