Effective B2B email marketing campaigns are those that shift from attention metrics to outcome metrics, and the question now is whether an email helped a prospect reach a commercial decision. Most B2B teams prioritize open rates over other email marketing metrics, despite open rates being highly unreliable due to automated email prefetching or privacy updates, […]
Despite questioning its effectiveness as a marketing channel, email remains a robust means of communication. A recent study illustrates that an average of 347.3 billion emails have been sent and received each day in 2023 globally. This figure represents a 4.3% increase from the prior year, and it is projected to rise further by a […]