B2B intent data helps you identify leads showing high buying intent, even before they enter the funnel. The majority of demand gen programs have not yet reached the stage of reversing the sequence. Many B2B teams generate the demand and capture leads to qualify them, which is a predictable sequence. Wasted SDR efforts, delayed conversions, […]
In B2B growth, the difference between a bloated pipeline and a high-velocity revenue engine often comes down to one thing: how you rank intent. When we refined our lead scoring model to account for both firmographic fit and buyer journey stages, the results showed up on the bottom line almost immediately where SQL close rates […]