I’ve been watching B2B marketing evolve for over a decade, and the last two years have been a complete game-changer. The old playbook of cold emails and gated content isn’t just outdated but irrelevant. Here’s what I’ve learned: Buyers today do 80% of their research before they want to talk to us. They’re smarter, more […]
ABX is the upgrade over ABM, and while ABM prioritizes winning high-value accounts, ABX extends the principles of ABM across the entire buyer journey through personalization. As B2B companies prioritize CLV, retention, and revenue expansion, the shift from ABM to ABX is becoming increasingly relevant. B2B teams can offer a continuous and personalized account experience, […]