The confetti settles on a new logo win, but six months later, you’re staring at a churn notification. The sales team hits its quota with a landmark deal, but the customer success team is left scrambling, trying to deliver on promises they never knew were made. If this cycle feels familiar, you’re not alone. It’s […]
I’ve been watching B2B marketing evolve for over a decade, and the last two years have been a complete game-changer. The old playbook of cold emails and gated content isn’t just outdated but irrelevant. Here’s what I’ve learned: Buyers today do 80% of their research before they want to talk to us. They’re smarter, more […]