Top 8 Resource Management Best Practices

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Lead resource management is critical in today’s rapidly evolving business landscape. However, the traditional methods of lead generation have been disrupted by factors like the global pandemic and changing client preferences. In response to these challenges, businesses need to adapt their lead generation strategies and leverage data-driven approaches to effectively identify, engage, and convert leads. […]

Optimizing Lead Generation Campaigns with CALS – Empowering Your Agency’s Growth

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Lead generation is a crucial business development tactic that is vital to new customer acquisition. It efficiently allures potential clients, transforms them into valuable leads, and ultimately grows your customer base.  In today’s ultra-competitive landscape, more than waiting for customers to find you is required. You must proactively reach out to your target audience to […]

Capturing the Maximum Leads Out of Your Marketing Campaign – An Actionable Guide

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Did you know that 55% of people no longer trust the companies they buy from as much as they used to? With organic search becoming increasingly difficult and marketing costs on the rise, it’s clear that the old campaign formula just isn’t cutting it anymore.  The key to staying ahead in today’s market is to […]

Lead Management Systems – 7 Features that are Must-haves!

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Picture this – you own the best pizza restaurant in town, but despite the popularity, half of your customers are unsure about pizza and need help deciding what to order. With crowded restaurants and distracted servers, some customers are struggling to get the information they need. Meanwhile, hungry guests wait in line outside and start […]

Lead Fulfillment Process: How does it work & Why is it important?

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It may come as a significant surprise, but did you know, 79% of the new leads fail to convert into paying customers? And a considerable 63% of individuals actively searching for products and services will not make a purchase until at least three months have passed! When it comes to B2B sales, each lead you […]

Reduce Unsubscribe Rate and Improve Your Email Marketing Funnel

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Despite questioning its effectiveness as a marketing channel, email remains a robust means of communication. A recent study illustrates that an average of 347.3 billion emails have been sent and received each day in 2023 globally. This figure represents a 4.3% increase from the prior year, and it is projected to rise further by a […]