Stop wasting your time on ineffective marketing strategies. Go through this guide on demand generation vs lead generation and uplift your sales.
In today’s expanding B2B world, customer engagement is key to driving profits. Leveraging data for persona insights to create user personas is a sure-shot way to increase customer engagement. What is a user persona? It’s a fictional profile that captures specific customer segments, aiding in tailored marketing approaches. Studies reveal that user-persona-driven websites are 2-5x […]
Introduction You’ll be astonished at how recognizing user behavior can improve your business and boost it to the top of the industry. While you can’t exactly tell what your customer thinks, you can shape your market strategies by studying their purchase behavior. While conventional methods have results, they can be used more efficiently alongside intent […]
The modern business landscape is highly customer-driven. Knowing what they want gives you a leg up in customizing your product just right. While it is next to impossible to know exactly what your customers think, it is possible to study their purchasing habits using intent data. Now, how to reach them efficiently? The answer is […]
Understanding the customer journey helps in predicting customer behavior and offering them the right incentive at the right stage for conversion. It’s not always about gilded discounts or super saver offers, what can help you seal the deal is providing consumers with top-notch information. However, with so many brands flooding every channel with information vouching […]
In this customer-driven modern business landscape, the secret to staying in the game is to constantly utilize innovative ways to enhance your marketing strategies. While you can’t peek into the minds of your prospects, you can analyze their intent data! Even research indicates intent-based campaigns to be 2.5x more efficient compared to controlled campaigns. What […]
The world is no longer stuck in the period of purchasing software to be installed on bulky devices. We’re thriving in a virtual era in every sphere of our lives. Well, so is the entire business model of software systems that has been revolutionized by Software as a Service (SaaS). The SaaS model lets people […]
Gone are the days when traditional marketing strategies were enough to attract and retain customers. According to a McKinsey survey, approximately 76% of consumers emphasize the importance of personalized communication when selecting a brand. Furthermore, 78% reported that such personalization significantly increases their likelihood of making repeat purchases from the same brand. SaaS marketing has […]
In today’s digitized era, the ability to harness data effectively gives B2B marketers a significant edge. Decisive marketing success hinges on how well a company can evolve its strategies to be data-centric. It’s a shift from gut feeling to making choices rooted in deep analytical insights. The evolution of data in marketing strategies hasn’t just […]
Think back to a favorite childhood item that you once couldn’t get enough of, but now it’s gone. Many products like it are forgotten over time, not because they’re outdated, but because no one kept the memory alive. It’s the same with B2B demand generation. Whether your products are etched into the minds of the […]
It’s been ages since umbrella campaigns, with a one-size-fits-all generic approach, strutted into the market scenario and were responsible for massive turnovers. You need to say goodbye to these ancient expectations. Let’s look at SaaS marketing for once. SaaS marketing happens through various marketing channels. SaaS email campaigns happen to be one of the more […]
Remember fourth-grade geometry? You were introduced to ‘parallel lines’ and taught that they never met. In the B2B landscape, that’s how sales and marketing teams seem to be progressing. B2B sales and marketing collaboration is rare, but you need to be vigilant on this front. Sales might be in the driver’s seat, but the map […]