The world is no longer stuck in the period of purchasing software to be installed on bulky devices. We’re thriving in a virtual era in every sphere of our lives. Well, so is the entire business model of software systems that has been revolutionized by Software as a Service (SaaS). The SaaS model lets people […]
Gone are the days when traditional marketing strategies were enough to attract and retain customers. According to a McKinsey survey, approximately 76% of consumers emphasize the importance of personalized communication when selecting a brand. Furthermore, 78% reported that such personalization significantly increases their likelihood of making repeat purchases from the same brand. SaaS marketing has […]
In today’s digitized era, the ability to harness data effectively gives B2B marketers a significant edge. Decisive marketing success hinges on how well a company can evolve its strategies to be data-centric. It’s a shift from gut feeling to making choices rooted in deep analytical insights. The evolution of data in marketing strategies hasn’t just […]
Gone are the days when keyword density could manipulate search engine rankings. Now that you’re up against big companies with a strong web presence, you have to be smarter about your SEO approach. As search engines evolve, uncovering keywords aligned with real user intent has become pivotal since the ‘age-old’ book of B2B SEO strategies […]
Be honest, won’t you breathe a sigh of relief if you’re told that you won’t have to stretch your resources thin to organically increase traffic? Or that you can double the traffic on your website with half the effort? If you want your brand to gain the attention it deserves, you can easily start syndicating […]
Survival in the B2B landscape is guaranteed by one key aspect: maximum ROI. That means prudently cutting costs wherever you can in the production and sales pipeline to increase revenue maximisation. One way of being prudent is by adhering to Account Based Marketing(ABM). In ABM, you focus on providing a high-value experience across the sales […]
Imagine if from Edison’s lamp to Marie Curie’s radium to the advent of the Internet, all of these discoveries stayed hidden. The world would be deprived of such life-altering stellar innovations. Your brand and its offerings could be the life-altering stellar innovation of today’s B2B landscape. But it needs to be found and endorsed by […]
Suppose you have a stellar blog piece explaining everything about your brand, its objectives, your products and services, etc. But it rots somewhere among the ‘3000…’ results in Google with practically zero engagement. With eyeballs not approving and applauding every move you make, what good is your ingenious writing or your intricate marketing strategies? Here […]
Think back to a favorite childhood item that you once couldn’t get enough of, but now it’s gone. Many products like it are forgotten over time, not because they’re outdated, but because no one kept the memory alive. It’s the same with B2B demand generation. Whether your products are etched into the minds of the […]
The Impact of Technology on B2B Purchasing
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What drives B2B purchases? As a seller, this is where you get your recipe for success that could maximize your revenue growth. The recipe though is nothing but understanding buyer psychology: how your customers think and react. The rise in technology in B2B purchasing can furnish you with these valuable insights. Your marketing strategy cannot […]
Selling software as a service (SaaS) can be tricky – you often need to convince experts that your product is the best. This form of marketing is about making your brand known, highlighting your products, and attracting new customers who will pay for your services. SaaS has the advantage of being flexible, adaptable, and able […]
It’s been ages since umbrella campaigns, with a one-size-fits-all generic approach, strutted into the market scenario and were responsible for massive turnovers. You need to say goodbye to these ancient expectations. Let’s look at SaaS marketing for once. SaaS marketing happens through various marketing channels. SaaS email campaigns happen to be one of the more […]