What is ROI in demand generation? In 2025, B2B marketing success will be defined by outcomes & not just clicks or impressions. With 87% of marketers saying content marketing fuels demand (CMI), measuring ROI is no longer optional but essential. Demand generation ROI is the return your business gets from the time, money, and effort […]
What is Marketing Automation? Imagine doing the same repetitive task every day, like post creation on social media, drafting email programs, or running paid ads. Sounds dull, right? This is where marketing automation comes into the picture. Marketing automation uses software that can handle everyday marketing tasks. With this, the marketing team can automate repetitive […]
SaaS Email marketing is a strategic approach that nurtures users through every stage of their journey- starting from discovering their website to becoming a loyal customer. This is a unique strategy in B2B email marketing, where you email potential prospects who are industry leaders, showcasing the business strategies and tactics that you can offer. It […]
Executive Summary In today’s data-driven B2B marketing landscape, the quality of your data directly impacts the effectiveness of lead generation strategies and the efficiency of marketing operations. This thought paper examines how implementing a structured data quality framework—built on the four pillars of Definition, Duplication Control, Depth, and Durability—can transform marketing performance and scale lead […]
The Challenge 4Ds Framework Performance & Benefits The Data Quality Challenge In the fast-paced world of B2B marketing, scaling your lead generation efforts can make or break your growth. However, scaling isn’t just about increasing the volume of your outreach—it’s about making sure that every lead you pursue is a qualified, high-value opportunity. “Data quality […]
Imagine you’ve hit your sales targets this month, it sounds great! But what about next month? Sales isn’t a one-time effort; it’s a continuous process that demands consistency. According to HubSpot’s research, the average duration of a SaaS sales cycle is almost 4 months. A B2B sales cycle is designed to guide sales teams throughout […]
Did you know that 68% of B2B businesses struggle to align sales and marketing teams despite demand generation being the key to solving this issue? Demand generation has evolved beyond brand awareness to become a cornerstone of B2B marketing. It leverages inbound marketing, account-based marketing, and lead nurturing to capture user interest and includes a […]
The continuous evolution of the b2b landscape demands an innovative approach to gain consistent engagement from the audience. Storytelling has emerged as a major differentiator, allowing businesses to connect with their audience, along with developing long-term relationships with customers. Marketing your brand creatively offers a distinct value proposition and a strong audience engagement plan. Including […]
B2B storytelling is a strategic approach that leverages narrative to communicate effectively, build relationships, and drive engagement. By transforming complex concepts into relatable narratives, businesses can differentiate themselves in a competitive marketplace. It’s not just about telling a story; it’s about weaving a compelling tale that resonates with the target audience. As Seth Godin aptly […]
In a world driven by customization and personalization, B2B lead generation strategies must also evolve to become more client-centric. As per a report by Gartner, 80% of B2B sales interactions among suppliers and buyers will occur through digital channels, boosting the need for digital lead generation. The future of sales will appear as follows: Owing […]
Imagine this: It’s a hectic day at work, and you’re swamped with client queries. You don’t have time to scroll through web pages to find a solution. Thus, you ask, ‘What’s the best project management software for lead generation companies?’ In seconds, your answer is ready. This is the power of voice search, a tool […]
Did you know that 78% of B2B buyers expect to get more personalized interactions from brands (Demand Gen Report)? This statistic highlights the growing demand for dynamic and customized experiences in the B2B space. In this fast-evolving landscape of B2B, keeping up with technology is no longer enough. You need to turn your transactional methods […]