Case Studies

Navigating System Evolution – Enhancing Campaign Execution & Lead Quality

A leading B2B Demand Generation Agency aimed to upgrade its campaign and lead management system, transitioning from a bespoke application to an industry-leading tool. This upgrade required seamless migration of campaigns and leads, upskilling publishers, and maintaining lead quality without disrupting marketing performance.

Content Syndication and Orchestration of outbound leads generated across different sources

A global provider of precision measuring instruments serving industries like healthcare, pharmaceuticals, environmental monitoring, and industrial applications. The client sought to enhance outbound lead generation for high-ticket products, ranging from $20K to $1M (average sales value of $150K). Due to resource constraints, they needed a strategic partner to manage and optimize lead generation from multiple sources.

Higher customer acquisition through BANT qualified ABM lead campaign

A US-based tech giant with a multi-billion-dollar market value aimed to expand its market share and revenue by targeting high-value accounts with relevant messaging.