We know you’ve been spending hours curating an ideal blog post only in the hope that it reaches to the right audience. In this digital world, making quality content is only half the battle. As a B2B business owner, it’s vital to reach the correct target audience through content. This is where you can leverage B2B content syndication and guest posting.  

Imagine you’re writing a blog on one of the hot topics, marketing automation. By syndicating your content to several industry publications, you can reach many possible customers who are seeking a solution like yours. Guest posting on such platforms will make you a leader and build trust among the audience. Sounds like a plan, isn’t it? But the question is, which one is better for you, B2B content syndication or guest posting? No need to stress out! We know you’re a busy professional, so don’t waste your time by researching the same somewhere else.  

In this blog post, we are going to cover every aspect of B2B content syndication and guest posting. This will help you make an informed decision and help you gain content marketing success! 

What is B2B Content Syndication?

B2B content syndication is a proven tactic to bring in more views on your existing content. You write any piece of content, such as an article, blog, or infographic, and then share it with other websites. How does it help? It allows you to reach a wider audience and draw the attention of potential clients to your offerings.  

Rather than your content being stuck only on your site, B2B content syndication helps you publish it on other appropriate websites in your industry. This is an ideal way to attract new customers, without even creating brand new content every now and then. 

What are the Benefits of B2B Content Syndication?

Content syndication can be your go-to strategy to get the most out of your content marketing efforts. This simple yet effective offers many benefits, such as:

Reach More Audience

By putting your content on other sites, you’re revealing your content to a whole new group of customers. This can expand your reach and put your brand’s name in front of new people.

Enhanced Brand Awareness

If your content is published in many places, people will get more familiar with your brand name. B2B content syndication helps you build brand awareness and a chance to place yourself as a leader.

Increased Website Traffic

When another website shares your content, it will also insert a link back to your original content. This will lead to more website traffic and an excellent chance to convert visitors into customers.

Enhanced SEO

Backlinks are one of the important aspects of SEO (search engine optimization). You can naturally create backlinks by sharing your piece of content with other websites. This can help you boost your rankings on search engines and make it easier for your potential customers to find you. 

Builds Credibility

Publishing your content on credible websites will showcase you as an expert. This enhances trusts among audience and allows you to establish yourself as a dependable source of information.

What is Guest Posting?

Guest posting is when you share your original content on another website. It’s like visiting your friend’s site and writing a post for them. It is essential for boosting your SEO and expanding your online visibility. This strategy helps you share your expertise, improving your reputation among your target audience. You might feel a bit strange to create content for other sites rather than on your own. This can boost your site’s SEO health and sales. Let’s learn more about what guest posting offers. 

What are the Advantages of Guest Posting?

Guest posting can offer many benefits for your marketing strategies, so let’s have a look at a few of them.

Wider Reach

When you contribute to other websites through your content, you can introduce your brand to new group of audience.

Credibility

By sharing your expertise through high-quality content, you can let your audience know that you are a pro and a reliable source of the industry.

Backlinks

Every guest post includes a backlink to your website, which can improve your site’s SEO performance.

Networking Opportunities

Guest posting helps you to build trust and connections with noteworthy figures in your niche. This can build new partnerships and collaborations.

Comparison Between Content Syndication & Guest Posting

Pros and Cons of Content Syndication

Let’s first talk about the Pros of content syndication. It’s handy if you want your brand to get noticed by a wider audience. When you syndicate any of your content, you can bring more traffic to your site by utilizing other platforms. This can improve your search engine rankings, and you can get backlinks from trustworthy sources.  

Let’s now discuss the Cons. Always keep in mind that search engines hate duplicate content. So, always try to give apt credit and tag your content to prevent any problems. Another thing is you may also lose control over how your content is displayed, which might impact your brand’s image.

Pros and Cons of Guest Posting

Guest posting is an ideal way to build the trust of your brand. When you create content for other websites, you can make connections with new people and display your expertise. Several guest posts include an author bio, which is an opportunity to showcase your skills and provide a link to your website. This will lead to valuable backlinks and more visitors.  

Guest posting requires ample time and effort from your end. You must write content that aligns with the audience and consider the platform’s guidelines. Furthermore, not every website allows for guest posting, so finding such opportunities can consume your time and effort.

Challenges Faced During B2B Content Distribution

In B2B content distribution, reaching out to a particular niche can be tricky. It’s always a challenge to put your word out and generate leads if you’re targeting a smaller audience.  

Curating B2B content can be a headache. It needs a lot of time, resources, and skills to make high-quality content. It’s also tough to attract B2B decision-makers as they are busy professionals, and there is already so much content lying out there online, craving attention.  

When you share the B2B content, it’s vital to customize it and make it relevant. You can enhance your engagement by personalizing your offerings to fulfill the needs of your audiences. Always try to share content that relates to your audience and must speak about their unique challenges.

Things to Keep in Mind During B2B Content Distribution

Delivering High-Value Content

To make sure your audience really connects with your content, it’s essential to include a few real-time insights. This is only possible if you are up to date with the latest trends. By providing practical solutions and unique perspectives, you will be able to make yourself a reliable source of your niche.

Identifying the Right Target Audience

Properly understanding the problems and needs of your audience is key to content circulation. Data analytics and complete market research can help you detect the pain points of your target audience. By gaining such insights, you can create content that directly resonates.

Selecting the Correct Distribution Channels

Whenever you are trying out B2B content syndication or guest posting, it is crucial to choose the correct distribution channels. By utilizing platforms specific to your industry and partnering with validated syndication channels, you can elevate the reach of your content. You can also leverage the use of social media to put your content in front of the relevant people.  B2B content distribution needs a mindful approach. Hence, it is essential to focus on high-quality content and choose B2B content syndication or guest posting channels.

Conclusion

Choosing between B2B content syndication and guest posting depends on your goals and what resources you have. B2B content syndication can be your go-to choice if you want to reach out to a larger audience and enhance brand awareness. Whereas, if you just want to build credibility, generate specific backlinks, or want to make new connections, then guest posting can be your all-in-one solution. Struggling to generate leads? Relax! With Marketboats, you can easily generate highly qualified leads and convert them into your enduring customers. Contact us today and see your business thriving.