If you’ve sat in a QBR recently, you’ve felt the tension. On one side of the table, you have the old guard who swears by the power of a steak dinner and a handshake at a trade show. On the other hand, you have the growth hackers claiming that a suite of AI tools can […]
The world is overflowing with digital noise and the traditional marketing approaches are losing hold. ABM is a strategic approach that flips the traditional marketing funnel upside down, delivering better outcomes. As per the 2022 ABM & Intent Benchmarking Study conducted by Foundry, around 94% of B2B marketers are using ABM as their core strategy […]