SaaS Email marketing is a strategic approach that nurtures users through every stage of their journey- starting from discovering their website to becoming a loyal customer. This is a unique strategy in B2B email marketing, where you email potential prospects who are industry leaders, showcasing the business strategies and tactics that you can offer. It […]
It’s been ages since umbrella campaigns, with a one-size-fits-all generic approach, strutted into the market scenario and were responsible for massive turnovers. You need to say goodbye to these ancient expectations. Let’s look at SaaS marketing for once. SaaS marketing happens through various marketing channels. SaaS email campaigns happen to be one of the more […]