Imagine doing the same repetitive task every day, like post creation on social media, drafting email programs, or running paid ads. Sounds dull, right? This is where marketing automation comes into the picture. What is Marketing Automation? Marketing automation uses software that can handle everyday marketing tasks. With this, the marketing team can automate repetitive […]
The internet has allowed businesses to expand their reach and generate more leads. However, the key to driving sales is qualifying every lead before pitching the product. There’s a catch, however. If you spend too much time on lead qualification, you may see an increase in the drop-off rate. B2B companies across verticals are capitalizing […]