We all know the classic marketing mantra: Content is King. But as we navigate the digital age, it’s high time we updated that old adage. These days, it’s not just any content that’s ruling the roost; it’s interactive content marketing that’s truly stealing the show. So, why is this so crucial in the realm of […]
Between all the uproar on innovation initiatives and marketing efforts, B2B pricing often gets neglected. However, a B2B pricing model combined with the correct pricing strategy will yield the fruit of your efforts. But what is B2B pricing? B2B pricing is a way to determine the ideal price for your product. It depends on factors […]
Do you have childhood memories of treasure hunting or puzzle solving? And remember that often in those games, we would be mistaken and reach the wrong destination? Finding a solution to niche areas in business isn’t very different from that. Research shows that 96% of the buyers aren’t ready to buy and need nurturing through […]
The B2B sales process has become synonymous with being elaborate, lengthy, and complex. But why is that? Unlike B2C purchases, which are mostly impulsive and driven by a sudden emotional need, B2B purchases are not governed by an individual’s heartstrings but are far more strategic. You don’t want to make a purchase decision that could […]
In today’s digital age, where we’re constantly bombarded with content, it’s crucial to grab and hold people’s attention. So, how can you set yourself apart? How can you make potential clients stop and take notice? How can you beat the algorithm? Well, the key lies in giving your clients something memorable that they can instantly […]
B2B cold calling involves calling people who have purchasing power in a business but aren’t expecting your call. Your task as a sales rep is to wow them with your products and services combined with your charisma. Do you have those moments when you’re pleasantly surprised? That is the reaction B2B cold calling aims to […]
Most of the time, developing a great product does not mean your business will profit by leaps and bounds. You need the right sales team and a spot-on lead-generation strategy. Lead sourcing for business expansion involves the identification and acquisition of potential customers or leads. It plays a pivotal role in driving growth and increasing […]
Did you know that around 91% of businesses have identified lead generation as their top priority for the future? Lead generation is becoming increasingly crucial in today’s market. While in-house lead generation can work, it often requires a significant investment of time and resources, hindering overall operational efficiency. That’s where lead supply services come in. […]
Customers are the heart and soul of a business. Going above and beyond to fulfill their needs and address their concerns should be the foremost priority of every business. These prevalent practices, also known as customer retention strategies, can make or break a business, yet some still miss the mark when building strong relationships and […]
Just a decade ago, customers would go to a physical store with a small selection of products and make decisions based on packaging, brand, and occasionally by reading labels. The buyer journey mapping was simple – pick from the limited options available in the store. But times have changed. Now, physical stores aren’t always needed. […]
When it comes to growing sales, profits, or market share, every sales leader—whether new to the game or experienced, working for a startup or a well-established company—faces a critical question: Where will growth come from? The key to answering this question lies in uncovering hidden sales opportunities within your business. So, how can a business […]
In the digital landscape, capturing user attention is increasingly challenging. Today, people rarely read extensive articles or watch prolonged videos prior to making purchases. With fierce competition, demand for captivating content is at an all-time high. Luckily, there’s a solution – interactive content. According to studies, 81% of marketers have recognized that interactive content grabs […]