Recent years have brought tremendous changes to the landscape of B2B sales, as digital and online channels now play an integral role in purchasing decisions. In fact, statistics show that buyers today use double the number of channels (up to 10 or more) when making a purchase compared with five years ago. Additionally, business organizations […]
Accessing and leveraging data to drive decisions has become essential to success in the modern business world. Leveraging the power of technology and expansive amounts of accessible information through effective collection, analysis, and usage allows businesses to gain an edge over competitors by confidently making informed decisions. Why data-driven decision-making is important? Recent statistics highlight […]
Effective marketing goes beyond lead generation; it requires a thorough understanding of your lead’s preferences and demands. This is where lead enrichment comes in. By enhancing lead data, marketers gain valuable insights and can personalize messaging to better connect with their audience. But it doesn’t stop there! Timing is everything in the world of sales. […]
Effective lead generation is the cornerstone of financial success for any business. Not only does it provide a roadmap for identifying promising potential clients, but it also increases the likelihood of converting those leads into paying customers. It’s no secret that the industry is constantly evolving. What brought success in the past may now be […]
It is a common experience for B2B marketers to encounter warm leads who suddenly lose interest in their offerings. Despite having positive initial interactions and follow-up efforts, these sales leads become unresponsive, leaving marketers puzzled about what went wrong. There are several reasons why leads become cold, such as bad timing, budgeting limits, a change […]
Concentrating your efforts on a specific audience may seem to defy logic, but it could be the key to unlocking business success. Although reaching out to a wide audience is tempting, doing so can dilute the message and leave prospective marketing leads feeling uninspired. People appreciate products and services that are tailored to their needs. […]
Are you struggling to convert leads into actual customers? Well, you’re not alone. 57% of marketers say prospect engagement is the biggest challenge when generating new leads. B2B prospecting can be challenging, especially when identifying suitable sales leads. A sales-qualified lead is a lead that has been vetted and deemed highly likely to convert into […]
Companies turning to inbound marketing often overlook the essential process of lead nurturing. While a sizable portion of leads may proceed towards an immediate purchase, others require ongoing care and attention to ensure maximum potential is achieved. Failing to recognize this can leave valuable opportunities untapped, resulting in up to 90% of the inbound leads […]
Have you ever thought about how businesses find the correct buyers for their services or products? It’s all around nurturing and identifying qualified leads. This process reassures you that not every lead is created equal. A few are more likely to buy than others, and it’s these leads that can make a significant difference in […]
“Without great solitude, no serious work is possible” – Pablo Picasso We all have been forced to experience the great solitude, getting used to the new normal and questioning, ideating and innovating new ways of working. Us content marketeers get the chance to see how this is panning out in the world of lead generation. […]
April 2020 was an unprecedented month for businesses and industry. We put forth what topics and areas generated interest in B2B Lead Generation for Marketboats in this month. Key Topics trending:- What fell out compared to previous months How To and Guides also had fewer takers than before