In a world driven by customization and personalization, B2B lead generation strategies must also evolve to become more client-centric. As per a report by Gartner, 80% of B2B sales interactions among suppliers and buyers will occur through digital channels, boosting the need for digital lead generation. The future of sales will appear as follows: […]
Lead generation is a crucial part of the B2B landscape. It is a process of attracting leads and engaging with them to convert them into paying customers. There are multiple strategies used by various B2B marketers, and it is possible to make lead-generation mistakes that can hinder your success. These mistakes can even have […]