Decoding Intent Data: How to Extract Valuable Insights from User Behavior

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Introduction You’ll be astonished at how recognizing user behavior can improve your business and boost it to the top of the industry. While you can’t exactly tell what your customer thinks, you can shape your market strategies by studying their purchase behavior.  While conventional methods have results, they can be used more efficiently alongside intent […]

The Progression of Intent Data: From Theory to Actionable Insights

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The modern market is totally ‘customer-centric’, and getting a grip on what makes our customers tick is pretty much the golden ticket for nailing your marketing strategies. While you are aware of the data-driven insights needed to take this forward, have you thought about Intent data?  Derived from consumer actions and behaviors, intent data analysis […]

How Intent Data Can Improve Your B2B Lead Generation Strategy

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In the realm of B2B lead generation, intent data is a pivotal tool that allows businesses to identify and target high-value, in-market buyers. Simply put, it refers to information about a potential customer’s interests and buying intent based on their online behavior. Through the use of intent data, businesses can gain valuable insights into the […]