AI Automation in Email Marketing The B2B market has evolved rapidly in the past few years & email marketing is no exception. The B2B realm has adopted AI and automation in email marketing that uses machine learning algorithms to enhance its functions. As per Businessdasher, leveraging AI for email personalization led to a significant 41% […]
In B2B marketing, measuring your email campaign’s success is crucial to determine how your efforts are paying off. Understanding how to calculate the ROI of email marketing is important to prove these efforts.