Did you know that 68% of B2B businesses struggle to align sales and marketing teams despite demand generation being the key to solving this issue? Demand generation has evolved beyond brand awareness to become a cornerstone of B2B marketing. It leverages inbound marketing, account-based marketing, and lead nurturing to capture user interest and includes a […]
In today’s time, the B2B Buyer is not an individual but a “Buying Group” working on constant Demand Generation Strategies. B2B buyers are increasingly consolidating their procurement processes to reduce SaaS acquisition and management costs. For example, operations teams work closely with IT sourcing managers to purchase apps that meet specific digital transformation needs. They […]