Did you know that 68% of B2B businesses struggle to align sales and marketing teams despite demand generation being the key to solving this issue? Demand generation has evolved beyond brand awareness to become a cornerstone of B2B marketing. It leverages inbound marketing, account-based marketing, and lead nurturing to capture user interest and includes a […]
Struggling to attract new customers? Discover how a demand generation strategy can help you build brand awareness, generate high-quality leads, and achieve sustainable business growth.