We all know the classic marketing mantra: Content is King. But as we navigate the digital age, it’s high time we updated that old adage. These days, it’s not just any content that’s ruling the roost; it’s interactive content marketing that’s truly stealing the show. So, why is this so crucial in the realm of […]
In the digital era, content marketing has emerged as a powerful tool for businesses, helping them to engage with their audiences in a meaningful and impactful way. Content marketing is a strategic method that revolves around producing and sharing valuable, relevant, and consistent content. In fact, 36% of content marketers currently use interactive content as […]
The online marketplace today is heavily influenced by brands. In fact, studies indicate that 80% of consumers prefer brands they have used and trust. Additionally, around 90% of customers are more likely to choose a product recommended by someone, even if they don’t know the person. This emphasizes the importance of branding as the first […]
Email marketing is a potent tool in the digital marketing landscape, connecting businesses with billions of active users worldwide. In 2022, over 4.2 billion people actively used email, projected to exceed 4.7 billion by 2026. The effectiveness of your email marketing depends on the content you send. Engaging content ensures your emails get opened, read, […]
Email marketing is a powerful tool in the digital marketing world, connecting businesses with billions of active users worldwide. In 2022, over 4.2 billion people actively used email, and this number is projected to surpass 4.7 billion by 2026. The impact of email marketing is undeniable, with 319 billion emails exchanged daily between businesses and […]
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Potent ABM practices have the potential to unleash a growth influx as well as open the gates to consistent revenue generation. Effective Account Based Marketing can benefit organizations in countless ways. Some of these may include- Considering the many benefits of ABM strategies, we bring you a couple of tried and tested practices that are […]
Companies turning to inbound marketing often overlook the essential process of lead nurturing. While a sizable portion of leads may proceed towards an immediate purchase, others require ongoing care and attention to ensure maximum potential is achieved. Failing to recognize this can leave valuable opportunities untapped, resulting in up to 90% of the inbound leads […]
Trending Lead Generation Topics – May 2020
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“Without great solitude, no serious work is possible” – Pablo Picasso We all have been forced to experience the great solitude, getting used to the new normal and questioning, ideating and innovating new ways of working. Us content marketeers get the chance to see how this is panning out in the world of lead generation. […]
Trending Topics – April 2020
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April 2020 was an unprecedented month for businesses and industry. We put forth what topics and areas generated interest in B2B Lead Generation for Marketboats in this month. Key Topics trending:- What fell out compared to previous months How To and Guides also had fewer takers than before