In B2B sales today, keeping a steady stream of qualified leads is tougher than ever, and traditional marketing just isn’t enough. With up to 74% of buyers making decisions before talking to sales (6sense), content is no longer a “nice-to-have”, it’s your frontline sales tool. And we’re not talking about creating generic blog posts or […]
Content marketing is widely used in today’s digital age by companies that seek to reach out to their potential customers. Thus, by creating valuable content and sharing it, you can build your database of Marketing Qualified Leads (MQLs) and nurture them to move through your funnel. A strong content marketing strategy is vital in the […]