If you’ve sat in a QBR recently, you’ve felt the tension. On one side of the table, you have the old guard who swears by the power of a steak dinner and a handshake at a trade show. On the other hand, you have the growth hackers claiming that a suite of AI tools can […]
The Challenge 4Ds Framework Performance & Benefits The Data Quality Challenge In the fast-paced world of B2B marketing, scaling your lead generation efforts can make or break your growth. However, scaling isn’t just about increasing the volume of your outreach but making sure that every lead you pursue is a qualified, high-value opportunity. “Data quality […]