AI Automation in Email Marketing The B2B market has evolved rapidly in the past few years & email marketing is no exception. The B2B realm has adopted AI and automation in email marketing that uses machine learning algorithms to enhance its functions. As per Businessdasher, leveraging AI for email personalization led to a significant 41% […]
SaaS Email marketing is a strategic approach that nurtures users through every stage of their journey- starting from discovering their website to becoming a loyal customer. This is a unique strategy in B2B email marketing, where you email potential prospects who are industry leaders, showcasing the business strategies and tactics that you can offer. It […]