The business world is constantly evolving, especially when it comes to the B2B marketplace. It is very important for organizations to make sure they have an understanding of the buying process. Contrary to the purchase by B2C consumers, the B2B purchase process is longer, more rigid, and involves different decision-makers, with a great emphasis on […]
In the cloud and SaaS industry, having different types of users is normal. Whether businesses sell to other businesses (B2B) or directly to consumers (B2C), there are various user groups, each with their own preferences and goals. While B2C apps might focus on just one type of user, B2B products often have multiple user groups, […]
In today’s competitive B2B arena, success hinges on a deep understanding of your target audience. Imagine launching a marketing campaign without a clear picture of who you’re trying to reach – it’s like sending out mass emails without a mailing list. This is where buyer personas and customer profiles come in as powerful tools designed […]