AI Automation in Email Marketing The B2B market has evolved rapidly in the past few years & email marketing is no exception. The B2B realm has adopted AI and automation in email marketing that uses machine learning algorithms to enhance its functions. As per Businessdasher, leveraging AI for email personalization led to a significant 41% […]
B2B marketing is steadily experiencing the influence of Artificial Intelligence (AI). B2B lead generation is one of the areas where the use of AI is critical because it allows companies to identify high-quality leads quicker than before. Everything from understanding simple marketing workflows to complex analytical tools in relation to customer behaviours has been possible […]