In a world driven by customization and personalization, B2B lead generation strategies must also evolve to become more client-centric. As per a report by Gartner, 80% of B2B sales interactions among suppliers and buyers will occur through digital channels, boosting the need for digital lead generation. The future of sales will appear as follows: […]
The world is overflowing with digital noise and the traditional marketing approaches are losing hold. ABM is a strategic approach that flips the traditional marketing funnel upside down, delivering better outcomes. As per the 2022 ABM & Intent Benchmarking Study conducted by Foundry, around 94% of B2B marketers are using ABM as their core strategy […]