The world is overflowing with digital noise and the traditional marketing approaches are losing hold. ABM is a strategic approach that flips the traditional marketing funnel upside down, delivering better outcomes. As per the 2022 ABM & Intent Benchmarking Study conducted by Foundry, around 94% of B2B marketers are using ABM as their core strategy […]
Today, marketing is the cornerstone of modern business. Or, to put it simply, the sales success of your business heavily relies on how well you plan your marketing strategies. Beth Comstock, Former CMO & Vice Chair, GE, once stated — “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every […]