You’ve probably heard that cold calling is dead. Spend enough time on LinkedIn, and you’d think the entire sales world has moved exclusively to social selling and AI chatbots. But if that were true, why do the fastest-growing B2B companies still have floors full of SDRs? Here’s the truth: B2B telemarketing isn’t dead. What’s dead […]
For a long time, the B2B marketing playbook was the perfect hack for marketers. Success was a numbers game, and if we hit our commitment for Marketing Qualified Leads (MQLs), we secured our budget, high-fived the team, and considered the job done. We threw leads over the fence to Sales and moved on to the […]
Open LinkedIn right now and scroll for thirty seconds. What do you see? If your feed is anything like mine, it’s a wall of sameness. It’s a barrage of perfectly structured, grammatically flawless, and utterly boring posts. They all sound vaguely the same, use the same emojis, and recycle “5 tips to boost productivity” advice. […]
In B2B marketing, extending your reach beyond owned channels is essential for scaling. Content syndication is supposed to be the lever that pulls in net-new names, tapping into third-party audiences to fill the top of your funnel. But let’s be honest about the reality: while the lead volume on a spreadsheet often looks impressive, the […]
The confetti settles on a new logo win, but six months later, you’re staring at a churn notification. The sales team hits its quota with a landmark deal, but the customer success team is left scrambling, trying to deliver on promises they never knew were made. If this cycle feels familiar, you’re not alone. It’s […]
According to Gartner’s research, the typical B2B buying committee now involves anywhere from 6 to 10 decision-makers, with that number often climbing for more complex solutions. We’re all dealing with the same reality: sprawling buying committees, sales cycles that feel endless, and ideal customers who are everywhere and nowhere at once. In this world, blasting […]
An email lands in your inbox, a little beacon of false hope. “Hi [Your Name],” it starts. For a split second, you think, “Okay, maybe…” and then comes the pitch. A rambling, generic spiel about a product that has absolutely nothing to do with your industry, your role, or the massive problem sitting at your […]
I’ll be straight with you, nobody’s debating in-person versus virtual anymore. That ship sailed. What keeps us up at night (and probably you too) is figuring out which hybrid B2B event formats move pipeline numbers that matter to the C-suite. After running analysis on what’s working across multiple industries and countless conversations with demand gen […]
The gap between marketing’s handoff and sales’s authentic engagement is the black hole of B2B revenue. It’s where pipelines die, forecasts crumble, and the age-old friction between sales and marketing ignites. In fact, a recent report found that in B2B SaaS, only about 42% of inbound and 50% of outbound Sales Qualified Leads progress to […]
We’ve all heard it. That short, gut-punch email that erases weeks of hard work: “Thanks for your time, but we’ve decided to go with another provider.” You were a day late, a dollar short, or maybe you just showed up after the real decision had already been made. For too long, we in B2B sales […]
For ages, when you heard “Account-Based Marketing“, your mind probably conjured images of sprawling enterprise companies with endless budgets, dedicated marketing team, and tech stacks that looked like something out of a sci-fi movie. The whisper among small to medium-sized businesses (SMBs) was always, “That’s great, but that’s not us.” We figured ABM, with its laser-focused, […]
You pour your budget and your soul into creating a steady stream of B2B content. You hit publish, cross your fingers, and often get little to no response. Are you nodding along? You are not alone. The Content Marketing Institute reports that a staggering 22% of B2B marketers don’t feel their efforts are highly effective. The old […]