Case Study
Higher customer acquisition through BANT qualified ABM lead campaign
Client Overview
A US-based tech giant with a multi-billion-dollar market value aimed to expand its market share and revenue by targeting high-value accounts with relevant messaging.
Key Challenges
- Required 1500 highly qualified BANT (Budget, Authority, Need, Timeline) leads within 60 days.
- Lacked expertise and resources to execute an effective ABM campaign.
- Needed a partner to generate quality leads through email marketing.
Our Approach
ABM driven lead gen strategy
- Designed an account-based outreach campaign targeting C-level decision-makers.
- Implemented a multi-wave email strategy to drive engagement and maximize conversions.
Tech enabled execution
- Implemented CALS (Campaign and Lead System) for automated contact discovery and lead nurturing.
- Leveraged first-party intent data for real-time lead validation, enrichment and buyer intent mapping.
- Automated email outreach launched within 24 hours, followed by response analysis. Continuous optimization ensured steady lead flow and minimized lead decay.
Target Audience & Execution
- Focused on C-level decision-makers in the US market, utilizing 60M+ contact database for targeting right ICP.
- Implemented a structured multi-step lead validation process (IP tracking and timestamp validation) to ensure high-quality leads.
Results & Impact
Customer Testimonial
“Marketboats transformed our ABM lead generation strategy, delivering 1650 highly qualified BANT leads in just eight weeks—exceeding our target. Their data-driven approach and automated execution ensured a steady, high-quality lead flow, with a rejection rate below 7%. Thanks to their expertise, we not only expanded our market reach but also saw a 13% increase in client orders. A game-changer for our growth!”
Why Marketboats?
Marketboats is a lead supply agency that combines lead generation best practices with technology to deliver high-quality sales opportunities for top B2B companies worldwide. With over 25 years of collective experience, our team leverages a proprietary lead generation engine to provide verified, validated, and enriched leads with a 90% accuracy guarantee.