Case Study
Content Syndication and Orchestration of outbound leads generated across different sources
Client Overview
A global provider of precision measuring instruments serving industries like healthcare, pharmaceuticals, environmental monitoring, and industrial applications. The client sought to enhance outbound lead generation for high-ticket products, ranging from $20K to $1M (average sales value of $150K). Due to resource constraints, they needed a strategic partner to manage and optimize lead generation from multiple sources.
Key Challenges
- Struggling to manage leads from different sources with minimal visibility into marketing effectiveness.
- Needed an approach tailored to premium products and high-value prospects.
- Required a structured lead management process to drive conversion.
Our Approach
ABM Lead Gen with Content Syndication Strategy
- Designed a 360-degree outbound strategy targeting C-level decision-makers.
- Focused on content syndication to position the client as a thought leader.
- Implemented a 6-month engagement plan featuring live webinars, thought leadership content, and targeted outreach.
Tech-enabled Execution
- Deployed CALS (Campaign and Lead System) for automated contact discovery and filtering.
- Leveraged LeadsEye validation system, ensuring 100% lead quality through a 7-pronged verification process.
- Automated lead sourcing, filtering, and enrichment to maintain lead accuracy and buyer intent mapping.
Target Audience & Execution
- Focused on C-level executives and decision-makers in Pharma and CPG industries.
- Utilized a structured lead validation process, ensuring leads were highly qualified and conversion-ready.
Results & Impact
Customer Testimonial
“Working with Marketboats has been a game-changer for our outbound strategy. Their content syndication and ABM approach helped us reach the right decision-makers at the right time. In just a few months, we saw a significant improvement in lead quality and sales alignment. What stood out most was their ability to tailor the approach to our high-value offerings and orchestrate efforts across our distributor network. We closed multiple six-figure deals within 18 months, something we couldn’t have achieved on our own.”
Why Marketboats?
Marketboats is a lead supply agency that combines lead generation best practices with technology to deliver high-quality sales opportunities for top B2B companies worldwide. With over 25 years of collective experience, our team leverages a proprietary lead generation engine to provide verified, validated, and enriched leads with a 90% accuracy guarantee.