Think back to a favorite childhood item that you once couldn’t get enough of, but now it’s gone. Many products like it are forgotten over time, not because they’re outdated, but because no one kept the memory alive. It’s the same with B2B demand generation. Whether your products are etched into the minds of the […]
What drives B2B purchases? As a seller, this is where you get your recipe for success that could maximize your revenue growth. The recipe though is nothing but understanding buyer psychology: how your customers think and react. The rise in technology in B2B purchasing can furnish you with these valuable insights. Your marketing strategy cannot […]
Selling software as a service (SaaS) can be tricky – you often need to convince experts that your product is the best. This form of marketing is about making your brand known, highlighting your products, and attracting new customers who will pay for your services. SaaS has the advantage of being flexible, adaptable, and able […]
It’s been ages since umbrella campaigns, with a one-size-fits-all generic approach, strutted into the market scenario and were responsible for massive turnovers. You need to say goodbye to these ancient expectations. Let’s look at SaaS marketing for once. SaaS marketing happens through various marketing channels. SaaS email campaigns happen to be one of the more […]
Remember fourth-grade geometry? You were introduced to ‘parallel lines’ and taught that they never met. In the B2B landscape, that’s how sales and marketing teams seem to be progressing. B2B sales and marketing collaboration is rare, but you need to be vigilant on this front. Sales might be in the driver’s seat, but the map […]
We all know the classic marketing mantra: Content is King. But as we navigate the digital age, it’s high time we updated that old adage. These days, it’s not just any content that’s ruling the roost; it’s interactive content marketing that’s truly stealing the show. So, why is this so crucial in the realm of […]
Between all the uproar on innovation initiatives and marketing efforts, B2B pricing often gets neglected. However, a B2B pricing model combined with the correct pricing strategy will yield the fruit of your efforts. But what is B2B pricing? B2B pricing is a way to determine the ideal price for your product. It depends on factors […]
Do you have childhood memories of treasure hunting or puzzle solving? And remember that often in those games, we would be mistaken and reach the wrong destination? Finding a solution to niche areas in business isn’t very different from that. Research shows that 96% of the buyers aren’t ready to buy and need nurturing through […]
The B2B sales process has become synonymous with being elaborate, lengthy, and complex. But why is that? Unlike B2C purchases, which are mostly impulsive and driven by a sudden emotional need, B2B purchases are not governed by an individual’s heartstrings but are far more strategic. You don’t want to make a purchase decision that could […]
In today’s digital age, where we’re constantly bombarded with content, it’s crucial to grab and hold people’s attention. So, how can you set yourself apart? How can you make potential clients stop and take notice? How can you beat the algorithm? Well, the key lies in giving your clients something memorable that they can instantly […]
B2B cold calling involves calling people who have purchasing power in a business but aren’t expecting your call. Your task as a sales rep is to wow them with your products and services combined with your charisma. Do you have those moments when you’re pleasantly surprised? That is the reaction B2B cold calling aims to […]
In the dynamic landscape of the modern marketplace, the concept of Value-Based Selling has emerged as a keystone strategy, revolutionizing the old paradigm of product-focused selling. This shift underscores a resounding preference for value over mere product specifications. Value-based selling centers upon the unique value proposition in sales, highlighting the inherent benefits a product or […]