A well performing sales rep was not able to reach his targets for a couple of months. His superior went up to him and asked for his process of lead nurturing. Pat came the response, “I have been building a relationship with the prospect, set up a meeting to pitch our USPs, and keep in […]
Good sales rely on more than just skill and strategy – accurate targeting is critical. A business has a slim chance of closing any deal if it doesn’t hit the bull’s eye (read: accurately identify leads with a genuine need for its product or service). An ICP, or Ideal Customer Profile, describes the perfect customer […]
Innovative marketing efforts have played an imperative role in catalyzing company growth, aiming toward maximum customer satisfaction and enhanced revenue generation. Over the years, marketing teams have developed structured marketing models to leverage actionable insights into valuable outcomes. One such impactful approach, winning the marketing strata, is ABM. ABM, or Account-based marketing, is a highly […]
At a time when social media posts redefine the marketing genre, e-mail marketing still stands strong when it comes to marketing lead generation. Leveraging e-mail lead generation is increasingly vital for businesses looking to reach and engage potential customers. According to a recent study, the number of global e-mail users was 4 billion in 2020 […]
The growing need to focus on sales pipeline acceleration in high-growth B2B companies has brought Intent Data to the forefront of conversations, especially among teams driving revenue growth – ABM, Sales, and Customer teams. Here’s our honest attempt at understanding this fad and decoding ‘Intent Data’ in a way that any sales reps or marketing […]
Leads acquired from outbound techniques typically have longer sales cycles than the average 102 days (Implisit Study) because of the time it takes to prime and convert leads. And if your product requires customization, you could have a longer sales cycle than expected. In such cases, you need to look at B2B Sales Acceleration without […]
Imagine you’re visiting a destination you always loved. Now think about how you arrived at that decision? That’s the power of Lead Nurturing! You may have searched for the destination, viewed stunning photographs, and read first-hand accounts from travelers. Relevant information circulated through appropriate channels piqued your curiosity. You kept consuming more content, ending up […]
Content syndication is a crucial lead generation approach for B2B enterprises. It allows you to showcase expertise and authority to a larger audience while generating leads and revenue for the business. In short, content syndication helps transform your content into the most powerful lead generation move. Let’s find out how. What is Content Syndication? Content […]
The internet has allowed businesses to expand their reach and generate more leads. However, the key to driving sales is qualifying every lead before pitching the product. There’s a catch, however. If you spend too much time on lead qualification, you may see an increase in the drop-off rate. B2B companies across verticals are capitalizing […]
In today’s time, the B2B Buyer is not an individual but a “Buying Group” working on constant Demand Generation Strategies. B2B buyers are increasingly consolidating their procurement processes to reduce SaaS acquisition and management costs. For example, operations teams work closely with IT sourcing managers to purchase apps that meet specific digital transformation needs. They […]
Have you ever thought about how businesses find the correct buyers for their services or products? It’s all around nurturing and identifying qualified leads. This process reassures you that not every lead is created equal. A few are more likely to buy than others, and it’s these leads that can make a significant difference in […]