The internet has allowed businesses to expand their reach and generate more leads. However, the key to driving sales is qualifying every lead before pitching the product. There’s a catch, however. If you spend too much time on lead qualification, you may see an increase in the drop-off rate. B2B companies across verticals are capitalizing […]
In today’s time, the B2B Buyer is not an individual but a “Buying Group” working on constant Demand Generation Strategies. B2B buyers are increasingly consolidating their procurement processes to reduce SaaS acquisition and management costs. For example, operations teams work closely with IT sourcing managers to purchase apps that meet specific digital transformation needs. They […]
Have you ever thought about how businesses find the correct buyers for their services or products? It’s all around nurturing and identifying qualified leads. This process reassures you that not every lead is created equal. A few are more likely to buy than others, and it’s these leads that can make a significant difference in […]