Content syndication is a crucial lead generation approach for B2B enterprises. It allows you to showcase expertise and authority to a larger audience while generating leads and revenue for the business. In short, content syndication helps transform your content into the most powerful lead generation move. Let’s find out how. What is Content Syndication? Content […]
This is the second blog in a two-part series on Predictive Lead Scoring. If you haven’t read Part 1 yet, check it out here A generally accepted notion is that 20% of customers account for 80% of all sales. The key is to identify prospects with high conversion potential early on while they are still […]
Today, marketing is the cornerstone of modern business. Or, to put it simply, the sales success of your business heavily relies on how well you plan your marketing strategies. Beth Comstock, Former CMO & Vice Chair, GE, once stated — “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every […]
Your Quick Guide to Lead Scoring
Categories
It isn’t realistic for sales representatives to give lead scoring. This time-consuming task leaves them with little time for their core responsibility – bringing in revenue through conversions. Not all leads are the same, and reps need to know precisely where each buyer is in the sales funnel to nurture them effectively. To add to […]
The B2B Guide to Market Segmentation (2022)
Categories
Market segmentation plays a key role in driving customer and sales success. This blog delves deep into its core principles, risks, opportunities, and benefits. What is Segmentation? Market segmentation divides your prospects or customers into categories based on demographic characteristics, level of interest, and several other factors. The goal is to develop a differentiated offering […]
The internet has allowed businesses to expand their reach and generate more leads. However, the key to driving sales is qualifying every lead before pitching the product. There’s a catch, however. If you spend too much time on lead qualification, you may see an increase in the drop-off rate. B2B companies across verticals are capitalizing […]
In today’s time, the B2B Buyer is not an individual but a “Buying Group” working on constant Demand Generation Strategies. B2B buyers are increasingly consolidating their procurement processes to reduce SaaS acquisition and management costs. For example, operations teams work closely with IT sourcing managers to purchase apps that meet specific digital transformation needs. They […]
Have you ever thought about how businesses find the correct buyers for their services or products? It’s all around nurturing and identifying qualified leads. This process reassures you that not every lead is created equal. A few are more likely to buy than others, and it’s these leads that can make a significant difference in […]
(Don’t miss no. 3!) Since the last few years, digitization has changed how B2B buyers purchase. With a range of tools and data at their fingertips, their consideration time has increased significantly. Throughout this B2B purchase journey, buyers seek connections with businesses offering meaningful solutions. A report by Gartner found that As a B2B marketer, […]
Trending Lead Generation Topics – May 2020
Categories
“Without great solitude, no serious work is possible” – Pablo Picasso We all have been forced to experience the great solitude, getting used to the new normal and questioning, ideating and innovating new ways of working. Us content marketeers get the chance to see how this is panning out in the world of lead generation. […]
Trending Topics – April 2020
Categories
April 2020 was an unprecedented month for businesses and industry. We put forth what topics and areas generated interest in B2B Lead Generation for Marketboats in this month. Key Topics trending:- What fell out compared to previous months How To and Guides also had fewer takers than before