A well performing sales rep was not able to reach his targets for a couple of months. His superior went up to him and asked for his process of lead nurturing. Pat came the response, “I have been building a relationship with the prospect, set up a meeting to pitch our USPs, and keep in […]
Good sales rely on more than just skill and strategy – accurate targeting is critical. A business has a slim chance of closing any deal if it doesn’t hit the bull’s eye (read: accurately identify leads with a genuine need for its product or service). An ICP, or Ideal Customer Profile, describes the perfect customer […]
Innovative marketing efforts have played an imperative role in catalyzing company growth, aiming toward maximum customer satisfaction and enhanced revenue generation. Over the years, marketing teams have developed structured marketing models to leverage actionable insights into valuable outcomes. One such impactful approach, winning the marketing strata, is ABM. ABM, or Account-based marketing, is a highly […]
At a time when social media posts redefine the marketing genre, e-mail marketing still stands strong when it comes to marketing lead generation. Leveraging e-mail lead generation is increasingly vital for businesses looking to reach and engage potential customers. According to a recent study, the number of global e-mail users was 4 billion in 2020 […]
The growing need to focus on sales pipeline acceleration in high-growth B2B companies has brought Intent Data to the forefront of conversations, especially among teams driving revenue growth – ABM, Sales, and Customer teams. Here’s our honest attempt at understanding this fad and decoding ‘Intent Data’ in a way that any sales reps or marketing […]
Leads acquired from outbound techniques typically have longer sales cycles than the average 102 days (Implisit Study) because of the time it takes to prime and convert leads. And if your product requires customization, you could have a longer sales cycle than expected. In such cases, you need to look at B2B Sales Acceleration without […]
Don’t Let Bad Leads Clog Your CRM
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Did you know sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep every year? The cause: Bad Leads. Pursuing leads that don’t intend to buy from you can thwart your revenue-generation efforts and negatively impact your business. While it is difficult to do away with bad leads completely, […]
Imagine you’re visiting a destination you always loved. Now think about how you arrived at that decision? That’s the power of Lead Nurturing! You may have searched for the destination, viewed stunning photographs, and read first-hand accounts from travelers. Relevant information circulated through appropriate channels piqued your curiosity. You kept consuming more content, ending up […]
Content syndication is a crucial lead generation approach for B2B enterprises. It allows you to showcase expertise and authority to a larger audience while generating leads and revenue for the business. In short, content syndication helps transform your content into the most powerful lead generation move. Let’s find out how. What is Content Syndication? Content […]
This is the second blog in a two-part series on Predictive Lead Scoring. If you haven’t read Part 1 yet, check it out here A generally accepted notion is that 20% of customers account for 80% of all sales. The key is to identify prospects with high conversion potential early on while they are still […]
Today, marketing is the cornerstone of modern business. Or, to put it simply, the sales success of your business heavily relies on how well you plan your marketing strategies. Beth Comstock, Former CMO & Vice Chair, GE, once stated — “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every […]
Your Quick Guide to Lead Scoring
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It isn’t realistic for sales representatives to give lead scoring. This time-consuming task leaves them with little time for their core responsibility – bringing in revenue through conversions. Not all leads are the same, and reps need to know precisely where each buyer is in the sales funnel to nurture them effectively. To add to […]