Acquiring new leads is a critical aspect of B2B sales, as each lead has the potential to become a valuable paying customer. However, it is important to note that not all leads successfully convert into deals. Research shows that only a small percentage, approximately 10% to 15%, of sales leads successfully navigate the sales funnel […]
Lead generation is a significant aspect of any successful business. It is the process of attracting and converting prospects into customers, and it is the foundation of any successful marketing strategy. Approximately 79% of marketers prioritise high-quality lead generation as a crucial aspect and 53% of marketers allocate 50% of their budgets to lead generation […]
B2B sales are going through a major change because of technology and digitization. In this context, B2B sales platforms emerge as the digital systems that businesses use to connect, do business, and build relationships with other companies. These platforms have gone from manual processes to advanced digital environments that use data, artificial intelligence, and communication […]
In today’s fast-paced digital marketplace, creating a visually appealing logo or catchy tagline is no longer enough for effective branding. This is especially true in the business-to-business sector, where branding plays a vital role in establishing a company’s identity, gaining customer trust, and setting it apart from competitors. According to a LinkedIn survey, 75% of […]
Email marketing is a powerful tool in the digital marketing world, connecting businesses with billions of active users worldwide. In 2022, over 4.2 billion people actively used email, and this number is projected to surpass 4.7 billion by 2026. The impact of email marketing is undeniable, with 319 billion emails exchanged daily between businesses and […]
Lead generation plays a vital role in today’s competitive B2B marketplace. It serves as the lifeblood for the growth and survival of B2B enterprises by generating consumer interest in products or services. Attracting the right audience and converting leads can be challenging for B2B businesses. According to a recent study, 40% of B2B marketers perceive […]
Email marketing is a powerful tool in the digital world. Did you know that for every $1 you spend, you can expect an amazing return of $42? The secret lies in crafting engaging and tailored emails that will capture your audience’s attention. With an estimated 4.73 billion people using emails by 2026, mastering email marketing […]
All Things Email Marketing in One Place
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Even though email marketing may seem outdated, it still holds a prominent place in the digital age. In fact, 77% of B2B buyers prefer being contacted through email, surpassing any other communication channel by quite a significant margin. Globally, the daily email volume is predicted to reach 347.3 billion by 2023, showing a 4.3% increase […]
In today’s cutthroat business world, mastering effective B2B sales techniques isn’t just a nice skill to have – it’s a necessity. Let’s face it, with the constant evolution of markets and customers’ needs, being able to adapt your sales approach can be the difference between hearing ‘We’ll think about it’ and ‘Where do we sign?’ […]
5 Best B2B Marketing Strategies to Follow
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In today’s ever-changing business landscape, it’s crucial to have robust B2B marketing strategies in place. Did you know that over 50% of all B2B buyers are Millennials? And a whopping 77% of B2B customers make sure to thoroughly research before making a purchase. According to the Content Marketing Institute’s 2022 report, 81% of successful B2B […]
7 Best Practises to Follow in B2B Branding
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With the fast-paced dynamics of the corporate landscape, B2B branding has evolved into a necessity rather than a luxury. It has become a foundational element that holds immense influence over a company’s growth trajectory and reputation. B2B branding is crucial for achieving business success, as recent surveys have highlighted. According to 89% of marketers, optimized […]
The global digital landscape has experienced rapid evolution in recent years, with email marketing at its core. This form of direct communication has proven to be a potent marketing tool, establishing relationships, promoting products or services, and delivering personalized advertisements to the consumer’s inbox. Remarkably, email marketing offers an impressive $42 return on every $1 […]