Lead Nurturing with Content Marketing
How to Power up Lead Nurturing with Content Marketing
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blog

Imagine you’re visiting a destination you always loved. Now think about how you arrived at that decision? That’s the power of Lead Nurturing! You may have searched for the destination, viewed stunning photographs, and read first-hand accounts from travelers. Relevant information circulated through appropriate channels piqued your curiosity. You kept consuming more content, ending up […]

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Content Syndication: Unlocking B2B Leads for Success
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Content syndication is a crucial lead generation approach for B2B enterprises. It allows you to showcase expertise and authority to a larger audience while generating leads and revenue for the business.  In short, content syndication helps transform your content into the most powerful lead generation move. Let’s find out how.  What is Content Syndication? Content […]

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ABM: The High-performing Ingredient of Sales Success
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blog

Today, marketing is the cornerstone of modern business. Or, to put it simply, the sales success of your business heavily relies on how well you plan your marketing strategies. Beth Comstock, Former CMO & Vice Chair, GE, once stated — “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every […]

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The B2B Guide to Market Segmentation (2022)
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blog

Market segmentation plays a key role in driving customer and sales success. This blog delves deep into its core principles, risks, opportunities, and benefits.  What is Segmentation? Market segmentation divides your prospects or customers into categories based on demographic characteristics, level of interest, and several other factors. The goal is to develop a differentiated offering […]

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Marketing Automation
How Marketing Automation Guarantees High-Quality Leads
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blog

The internet has allowed businesses to expand their reach and generate more leads. However, the key to driving sales is qualifying every lead before pitching the product.  There’s a catch, however. If you spend too much time on lead qualification, you may see an increase in the drop-off rate.  B2B companies across verticals are capitalizing […]

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Demand Generation Strategies
Demand Generation Strategies for Cross-Functional B2B Buyers
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blog

In today’s time, the B2B Buyer is not an individual but a “Buying Group” working on constant Demand Generation Strategies. B2B buyers are increasingly consolidating their procurement processes to reduce SaaS acquisition and management costs.  For example, operations teams work closely with IT sourcing managers to purchase apps that meet specific digital transformation needs. They […]

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MQLs, SQLs, and HQLs
Difference Between MQLs, SQLs, and HQLs for B2B Lead Generation
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blog

Have you ever thought about how businesses find the correct buyers for their services or products? It’s all around nurturing and identifying qualified leads. This process reassures you that not every lead is created equal. A few are more likely to buy than others, and it’s these leads that can make a significant difference in […]

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5 Proven Tactics to Improve B2B Demand Generation
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blog

(Don’t miss no. 3!) Since the last few years, digitization has changed how B2B buyers purchase.   With a range of tools and data at their fingertips, their consideration time has increased significantly. Throughout this B2B purchase journey, buyers seek connections with businesses offering meaningful solutions.  A report by Gartner found that  As a B2B marketer, […]

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Case Study – Campaign & Lead System
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Lead Generation, Uncategorized

Implementation of Campaign & Lead System by Alpha* PROBLEM Alpha*, a US based lead generation agency had just doubled their client base across two continents and expanded their publishing partners. However this growth brought a plethora of headaches while integrating operations for the new clients and partners with their BAU activities. Some of these challenges […]

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Trending Lead Generation Topics – May 2020
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blog

“Without great solitude, no serious work is possible” – Pablo Picasso We all have been forced to experience the great solitude, getting used to the new normal and questioning, ideating and innovating new ways of working. Us content marketeers get the chance to see how this is panning out in the world of lead generation. […]

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