Creating quality content is vital, but getting it noticed in today’s crowded digital landscape is a bit tough. With countless pieces seeking attention, standing out is crucial. So, how can you make sure your content reaches the right audience? The answer lies in content syndication platforms. 

Content syndication, you heard it right. These platforms can help you showcase your content to an even larger audience. They help you generate trust among your audience. But here’s a catch! Not all platforms are suitable for syndicating content. In this blog, we uncover the top 8 content syndication platforms in 2024. Read till the end to become a content pro. 

Why is Content Syndication Important?

According to HubSpot, syndication on reputable sites can improve your brand trust. Nearly 30% of B2B professionals consider content syndication a top marketing strategy for lead generation. 

By distributing your content across various platforms, you can tap into new audiences. This enhanced visibility not only boosts traffic to your original content but also improves your website’s credibility.  

Furthermore, content syndication can enhance your SEO efforts. Many content syndication platforms allow you to insert backlinks to your original content, driving more visitors to your website.  

In summary content syndication is a powerful tool to expand your reach, build trust, and attract more visitors to your site.

What are the Types of Content Syndication?

There are 2 main content syndication types.

Full Content Syndication

This is sharing your full blog with another website. This means giving your complete work to someone. For this to work well it is important to generate a backlink from the other website to your own content.

Excerpt Syndication

Excerpt syndication requires you to only share a small piece of your content with other websites. It’s like only giving an overview of your content and encouraging them to read the entire content. You can include a link to your original post at the end of the excerpt.

Both of these types can bring more views and visitors to your website.

Best Content Syndication Sites in 2024

1. LinkedIn (Freemium)

LinkedIn is one of the robust content syndication platforms for generating leads and as well as brand awareness.  It provides both paid and free syndicating opportunities. A few of the options are sponsored content, dynamic display ads, and InMail.

Features:

• You can create a profile to show your expertise  

• Networking via groups and connections 

• Recruitment features and job search  

• Publishing tools, and content sharing 

2. Medium (Free)

It allows you to publish photos, videos, content or audio. Medium is a place for readers to explore dynamic thinking and for experts to share their views on any topic. It is completely an open platform; anyone can sign up here for free. Writers here can make stand-alone posts or contribute to any other publication. Writers can also comment on this site and discuss syndicated or original content.

Features:

• User-friendly editor to write or format articles 

• Ability to follow other publications or users  

• Provides medium partner program to monetize your content  

• Creation of content on the basis of the reader’s interests

3. Quora (Free)

Quora is an ideal place for professionals and business owners to showcase their expertise. By answering the questions posted by others, you can enhance your personal branding and professional profile. This way, you can build connections with people who are searching for knowledge. You can also gain unique insights and quality answers to your questions.

Features:

• Answering and asking questions  

• Giving an upvote to answers based on the quality  

• Following users and topics  

• Ability to organize group discussions with the help of Quora spaces

4. Outbrain (Paid)

Outbrain is a paid content syndication platform that offers advertising on renowned sites such as ESPN, People, and CNN. It can help you to keep a close eye on insights and generate income. It has more than 557 million users on a monthly basis.

Features:

• Widgets for content suggestion  

• Options for targeted advertising  

• Native ad placements  

• Tracking engagement analytics

5. Taboola (Paid)

Taboola is an advanced content syndication platform that helps in providing localized placement on famous websites. With its updated technology, you can distribute your content, make enduring connections with users, and can also help you generate revenue through content. Taboola has more than 1 billion monthly users and is positioned as one of the top syndication platforms.

Features:

• Widgets for content recommendation  

• Placements for sponsored content  

• Targeting options for the audience  

• Performance Analytics

6. Scoop.it (Paid)

Scoop.it is a paid platform, which is very useful if you want to share your content with a wider audience. In this competitive landscape, you can’t ignore the power of high-quality content, social media, and content syndication. Scoop.it can help you syndicate your content and can provide you with chances of getting potential customers.

Features:

• Tools for content discovery  

• Tailored content curation  

• Integration of social media  

• Analysis tools for tracking your content metrics

7. Tumblr (Paid)

Are you seeking a free platform to engage and manage your blog content? Tumblr can be your ideal choice. This platform gives you a dashboard that gives real-time insights into the blogs you follow, making it convenient to engage with posts. It can filter and manage blogs all in one place, which improves the blog browsing experience and engagement.

Features:

• Social networking attributes such as likes and blogging 

• Modified themes for customizing blogs  

• Also has a Mobile application  

• Blogging tools to assist with multimedia posts

8. Reddit

Reddit is a vital part of the global culture. It has numerous communities that interact with infinite individuals daily. Subreddits cover every topic, such as coding, languages, philosophy, etc. Reddit is a lively hub for discussing and sharing esteemed information. This diverse platform makes it a remarkable place to share your content and connect with people who have the same interests.

Features:

• Voting system and content submission  

• For niche discussions, you can use subreddits 

• Discussion threads and user-generated content  

• Provides moderation tools for community interaction

Best Practices to Follow for Content Syndication

Customize content as appropriate

You must insert links or CTAs (calls to action) that encourage users to visit your site. You can also modify the content to suit the new format and audience.

Utilize canonical tags

Google suggests using canonical tags to hint which version of the syndicated page must be displayed in search engine results.

Always include a link back to your website

Google recommends that every syndicated content must have a link back to the original content. In addition to boosting SEO, this can help you drive more traffic.

Try sharing syndicated content on social

Once your content is published on another platform, sharing a link to various social media channels is an effective way to attract users.

Keep track of metrics

Measure metrics like referral traffic to see what’s working. Accordingly, customize the strategy of your content syndication.

Content Syndication Example: Google Finds Gold with ViB

Google was struggling with many content syndication partners, dealing with a lot of content and high costs that couldn’t drive qualified leads. This was becoming a persistent headache.  

Then they found ViB. ViB is a refined content syndication platform that has changed how businesses distribute and monetize their content. By utilizing advanced data analytics and audience insights, ViB helps companies reach their target audience with exceptional precision. 

By understanding Google’s target market, ViB could identify the ideal platforms and demographics to reach potential customers. ViB’s technology ensured that Google’s content was distributed across the proper channels, formats, and timing to maximize engagement. Through robust analytics, ViB provided Google with real-time insights into campaign performance, allowing for continuous optimization and improvement. 

Things revised quickly; Google noticed a healthy jump in potential consumers. It was 4x more than their old partners. The numbers and the quality of these leads were extremely high. Almost 50% of these leads were converted into actual customers. Every single lead was worth following. They had hit the jackpot!

Conclusion

The role of content marketing has transformed from only a marketing strategy to a tactic asset that enhances business growth. Content syndication platforms have played a vital role in this transformation. But don’t forget these platforms are just tools. The dominance still lies in curating high-quality content that resonates with various target audiences.  

To make the most of your content syndication, try out various platforms and formats. Track your performance regularly and if needed tweak your strategy to meet your goals. By persistently delivering top-notch content and utilizing these platforms, you can build brand authority, expand your reach and achieve great business growth.  

Ready to take your content marketing strategy to the next level? Marketboats, a top B2B lead generation company, can fulfill all your needs for content syndication. Let’s shake hands to make your content generate even more leads. Contact us now for a free consultation.