We all know the classic marketing mantra: Content is King. But as we navigate the digital age, it’s high time we updated that old adage. These days, it’s not just any content that’s ruling the roost; it’s interactive content marketing that’s truly stealing the show.

So, why is this so crucial in the realm of demand generation strategies? 

Well, in a world where consumers are bombarded with content left and right, interactive content doesn’t just stand out; it actively engages people, pulling them into a participatory experience. This is no passive scroll-and-read situation. It’s about creating a dynamic, two-way conversation that leads to improved lead generation and customer conversion rates. 

Now, can you boost your demand generation with interactive content? As a matter of fact, you can! 

Learn how can you leverage interactive content marketing to keep your sales team busy!

Understanding Interactive Content

Interactive content marketing revolutionizes how you connect with your audience, moving away from traditional methods that bombard them with unwanted information. Instead, it offers various interactive content types like quizzes, surveys, interactive infographics, videos, and augmented reality.

Quizzes encourage participation and can be both entertaining and educational. Surveys provide valuable insights into consumer preferences, dislikes, needs, and expectations. Interactive infographics break down complex information using visual aids and interactive elements. Interactive videos take user participation to the next level with branching storylines and hotspots. Augmented reality provides a 3D preview of products, easing buying concerns and boosting sales.

The Power of Interactive Content in Demand Generation

Did you know that interactive content sees 52.6% more user engagement than static content? Such are the benefits of interactive content, it gets people talking, generating demand for products and services, and demand generation is essentially a prequel of lead generation: it enables you to define your target demography and offers insight into buyer psychology. 

No wonder companies invest so heavily in interactive content. Here are some examples:

• Spotify: Don’t you have those days when you just want to hole up in your room, or you want to be zen and drown the noise around you with only good music as your companion? Spotify has the perfect solution for you! Spotify designed a mood quiz where through a simple questionnaire, they would guess your temperament and accordingly make a playlist for you! Talk about personalization, Spotify has cracked the code!

• Airbnb: Airbnb launched a design personality quiz to interact with customers and understand their latent and explicit wishes on how they would want to spruce up their personal space. This gave Airbnb valuable insight into customer preferences and also ensured consumer engagement with their website.

• Zara: Clothing lines are often a letdown because they do not accommodate a diverse size range, and Zara reads their audience’s minds! They created a What’s my size quiz where users could enter their measurements. This allowed customers to find better-fitted products, and Zara estimated a more accurate size range, enabling them to tailor products according to customer preferences.

Implementing Interactive Content in Your Demand Generation Strategy

Since interactive content is the Narnia equivalent of demand generation and, consequently lead generation, Here’s how you can organically incorporate it into your marketing strategies!

• Define your audience: Content creation is not a shot in the dark. Invest in creating an ideal consumer profile and segment buyers based on company size, revenue requirements, location, etc. This gives you crucial insight into customer preferences and provides the ammunition to generate all the hype around your product.

• Include Interactive Infographics: Including interactive infographics in demand generation can be a real game changer! In demand generation, you’re not selling your product. You’re prompting brand discovery through educational content. So, consider making content that isn’t too taxing, requires minimal effort to comprehend, and sparks maximum recall. Rather, use interactive infographics with visual charts and scrolly-telling to help you tick all the boxes!

• Use social media as a tool: Invoke the power of the algorithm. If you want to build a bridge between yourself and your potential buyer, using social media as a promotional tool can be an informal yet effective approach to engage your audience and even expand your buyer pool.

• Design lead magnets: After your audience’s preferences are transparent to you, give them what they want. Design content that compels click rates to soar. 

Conclusion

Feedback loops and whatnot have shortened our attention span. So, you don’t have much time with your potential customers. Do you want them to notice you? You need to keep it short, simple, and easy to understand. Including interactive elements in your content does just that. 

When customers interact with your content, you can map buyer journeys and understand consumer preferences. This helps you to isolate your target audience and understand their pain points. Thus, lead generation becomes a cakewalk. 

Wondering how to get started with your lead generation? Allow Marketboats to step in! 

When it comes to content syndication and multichannel marketing, Marketboats is a pioneer in the field. Marketboat’s very own cloud-based platform, CALS, provides you with high-quality leads that have been cleansed, standardized, and enriched. Utilizing real-time tracking and comprehensive analytics, you’ll gain precise insights into what proves effective for you and what doesn’t.

So, no more racking your brains to generate leads.

Contact us now!