This is the second blog in a two-part series on Predictive Lead Scoring. If you haven’t read Part 1 yet, check it out here A generally accepted notion is that 20% of customers account for 80% of all sales. The key is to identify prospects with high conversion potential early on while they are still […]
Today, marketing is the cornerstone of modern business. Or, to put it simply, the sales success of your business heavily relies on how well you plan your marketing strategies. Beth Comstock, Former CMO & Vice Chair, GE, once stated — “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every […]
Your Quick Guide to Lead Scoring
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It isn’t realistic for sales representatives to give lead scoring. This time-consuming task leaves them with little time for their core responsibility – bringing in revenue through conversions. Not all leads are the same, and reps need to know precisely where each buyer is in the sales funnel to nurture them effectively. To add to […]
The B2B Guide to Market Segmentation (2022)
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Market segmentation plays a key role in driving customer and sales success. This blog delves deep into its core principles, risks, opportunities, and benefits. What is Segmentation? Market segmentation divides your prospects or customers into categories based on demographic characteristics, level of interest, and several other factors. The goal is to develop a differentiated offering […]
The internet has allowed businesses to expand their reach and generate more leads. However, the key to driving sales is qualifying every lead before pitching the product. There’s a catch, however. If you spend too much time on lead qualification, you may see an increase in the drop-off rate. B2B companies across verticals are capitalizing […]
In today’s time, the B2B Buyer is not an individual but a “Buying Group” working on constant Demand Generation Strategies. B2B buyers are increasingly consolidating their procurement processes to reduce SaaS acquisition and management costs. For example, operations teams work closely with IT sourcing managers to purchase apps that meet specific digital transformation needs. They […]
Have you ever thought about how businesses find the correct buyers for their services or products? It’s all around nurturing and identifying qualified leads. This process reassures you that not every lead is created equal. A few are more likely to buy than others, and it’s these leads that can make a significant difference in […]
(Don’t miss no. 3!) Since the last few years, digitization has changed how B2B buyers purchase. With a range of tools and data at their fingertips, their consideration time has increased significantly. Throughout this B2B purchase journey, buyers seek connections with businesses offering meaningful solutions. A report by Gartner found that As a B2B marketer, […]