Did you know sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep every year? The cause: Bad Leads. Pursuing leads that don’t intend to buy from you can thwart your revenue-generation efforts and negatively impact your business. While it is difficult to do away with bad leads completely, […]
Implementation of Campaign & Lead System by Alpha* PROBLEM Alpha*, a US based lead generation agency had just doubled their client base across two continents and expanded their publishing partners. However this growth brought a plethora of headaches while integrating operations for the new clients and partners with their BAU activities. Some of these challenges […]
“Without great solitude, no serious work is possible” – Pablo Picasso We all have been forced to experience the great solitude, getting used to the new normal and questioning, ideating and innovating new ways of working. Us content marketeers get the chance to see how this is panning out in the world of lead generation. […]
April 2020 was an unprecedented month for businesses and industry. We put forth what topics and areas generated interest in B2B Lead Generation for Marketboats in this month. Key Topics trending:- What fell out compared to previous months How To and Guides also had fewer takers than before