I’ll be straight with you, nobody’s debating in-person versus virtual anymore. That ship sailed. What keeps us up at night (and probably you too) is figuring out which hybrid B2B event formats move pipeline numbers that matter to the C-suite. After running analysis on what’s working across multiple industries and countless conversations with demand gen […]
We’ve all heard it. That short, gut-punch email that erases weeks of hard work: “Thanks for your time, but we’ve decided to go with another provider.” You were a day late, a dollar short, or maybe you just showed up after the real decision had already been made. For too long, we in B2B sales […]
An email lands in your inbox, a little beacon of false hope. “Hi [Your Name],” it starts. For a split second, you think, “Okay, maybe…” and then comes the pitch. A rambling, generic spiel about a product that has absolutely nothing to do with your industry, your role, or the massive problem sitting at your […]
The gap between marketing’s handoff and sales’s authentic engagement is the black hole of B2B revenue. It’s where pipelines die, forecasts crumble, and the age-old friction between sales and marketing ignites. In fact, a recent report found that in B2B SaaS, only about 42% of inbound and 50% of outbound Sales Qualified Leads progress to […]
According to Gartner’s research, the typical B2B buying committee now involves anywhere from 6 to 10 decision-makers, with that number often climbing for more complex solutions. We’re all dealing with the same reality: sprawling buying committees, sales cycles that feel endless, and ideal customers who are everywhere and nowhere at once. In this world, blasting […]