AI Automation in Email Marketing The B2B market has evolved rapidly in the past few years & email marketing is no exception. The B2B realm has adopted AI and automation in email marketing that uses machine learning algorithms to enhance its functions. As per Businessdasher, leveraging AI for email personalization led to a significant 41% […]
What is ROI in demand generation? In 2025, B2B marketing success will be defined by outcomes & not just clicks or impressions. With 87% of marketers saying content marketing fuels demand (CMI), measuring ROI is no longer optional but essential. Demand generation ROI is the return your business gets from the time, money, and effort […]
What is Marketing Automation? Imagine doing the same repetitive task every day, like post creation on social media, drafting email programs, or running paid ads. Sounds dull, right? This is where marketing automation comes into the picture. Marketing automation uses software that can handle everyday marketing tasks. With this, the marketing team can automate repetitive […]
SaaS Email marketing is a strategic approach that nurtures users through every stage of their journey- starting from discovering their website to becoming a loyal customer. This is a unique strategy in B2B email marketing, where you email potential prospects who are industry leaders, showcasing the business strategies and tactics that you can offer. It […]