The buyer’s journey has evolved drastically over the past decade. Gone are the days of strolling into a store and being swayed by a cookie-cutter sales spiel. Rather than waiting around, buyers begin a meticulous journey of self-education. Armed with the power of the internet, they dive into the vast sea of information, evaluate the […]
Cybercrime seems to have become the norm of the day, isn’t it? With every single entity having a trail of digital footprints, there’s not one who is safe from the threat of cybercrime. Digitalization has made business operations cloud-based, every intellectual property is somewhere secured within a password and a bunch of codes. In a […]
The modern business landscape is highly customer-driven. Knowing what they want gives you a leg up in customizing your product just right. While it is next to impossible to know exactly what your customers think, it is possible to study their purchasing habits using intent data. Now, how to reach them efficiently? The answer is […]
Understanding the customer journey helps in predicting customer behavior and offering them the right incentive at the right stage for conversion. It’s not always about gilded discounts or super saver offers, what can help you seal the deal is providing consumers with top-notch information. However, with so many brands flooding every channel with information vouching […]
The digital buyer journey takes center stage in the present marketing landscape for businesses eager to reach their audience. The buyer journey isn’t just about transactions anymore; it’s about creating real connections that matter. As you navigate through this fast-paced vertical, it’s crucial to grasp the power of the human element in marketing. 90% of […]
In this customer-driven modern business landscape, the secret to staying in the game is to constantly utilize innovative ways to enhance your marketing strategies. While you can’t peek into the minds of your prospects, you can analyze their intent data! Even research indicates intent-based campaigns to be 2.5x more efficient compared to controlled campaigns. What […]
The modern market is totally ‘customer-centric’, and getting a grip on what makes our customers tick is pretty much the golden ticket for nailing your marketing strategies. While you are aware of the data-driven insights needed to take this forward, have you thought about Intent data? Derived from consumer actions and behaviors, intent data analysis […]
Innovation with specialization – that’s micro-SaaS in a nutshell. Micro-SaaS refers to small-scale Software as a Service (SaaS) businesses that offer specialized solutions to niche markets. As part of the broader SaaS ecosystem, small SaaS businesses have emerged in response to the increasing demand for tailored software solutions and the evolution of cloud computing technology. […]