Marketing-qualified leads (MQLs) are already aware of what a business provides. They show interest in their product and services, interact with the business, and are qualified as ‘warm leads’ who must be pushed toward the sales team as sales-qualified leads (SQLs). When leads convert into marketing leads, it essentially means they are monitored, and based […]
Companies rely heavily on relevant data to facilitate efficient decision-making and forecasting. It is essential to clean and glean data in order to maintain a standard and relevance while presenting information across different departments and stakeholders within an organisation. One of the recurring challenges organisations globally face is poor maintenance of data hygiene. Poor data […]
A well performing sales rep was not able to reach his targets for a couple of months. His superior went up to him and asked for his process of lead nurturing. Pat came the response, “I have been building a relationship with the prospect, set up a meeting to pitch our USPs, and keep in […]
Good sales rely on more than just skill and strategy – accurate targeting is critical. A business has a slim chance of closing any deal if it doesn’t hit the bull’s eye (read: accurately identify leads with a genuine need for its product or service). An ICP, or Ideal Customer Profile, describes the perfect customer […]
Innovative marketing efforts have played an imperative role in catalyzing company growth, aiming toward maximum customer satisfaction and enhanced revenue generation. Over the years, marketing teams have developed structured marketing models to leverage actionable insights into valuable outcomes. One such impactful approach, winning the marketing strata, is ABM. ABM, or Account-based marketing, is a highly […]
At a time when social media posts redefine the marketing genre, e-mail marketing still stands strong when it comes to marketing lead generation. Leveraging e-mail lead generation is increasingly vital for businesses looking to reach and engage potential customers. According to a recent study, the number of global e-mail users was 4 billion in 2020 […]
The growing need to focus on sales pipeline acceleration in high-growth B2B companies has brought Intent Data to the forefront of conversations, especially among teams driving revenue growth – ABM, Sales, and Customer teams. Here’s our honest attempt at understanding this fad and decoding ‘Intent Data’ in a way that any sales reps or marketing […]