At a time when social media posts redefine the marketing genre, e-mail marketing still stands strong when it comes to marketing lead generation. Leveraging e-mail lead generation is increasingly vital for businesses looking to reach and engage potential customers. According to a recent study, the number of global e-mail users was 4 billion in 2020 […]
The growing need to focus on sales pipeline acceleration in high-growth B2B companies has brought Intent Data to the forefront of conversations, especially among teams driving revenue growth – ABM, Sales, and Customer teams. Here’s our honest attempt at understanding this fad and decoding ‘Intent Data’ in a way that any sales reps or marketing […]